Google has a simple plan to entice devs to build apps for its entire ecosystem

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Google has a unproblematic plan to entice devs to build apps for its unabridged ecosystem

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One of the big advantages Apple tree has over Google is the tertiary-party app support across its devices. The iPad and Apple Scout take a good selection of apps, oft fabricated by developers refining their iPhone feel for smaller and larger screens, just that doesn't tend to happen in the same manner within Google'south ecosystem.

It'due south a vicious bike: if third parties don't give Android tablets and Wear Os watches lots of app support, so people may non purchase them. But if people don't buy them, at that place's less incentive for developers to create bespoke apps there.

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Google may have establish a clever way of breaking this wheel: the Play Media Experience Program. The idea is elementary: if an app developer makes their Android phone experience support other areas of Google'due south ecosystem, eligible developers volition see themselves taking more revenue as a result.

For the moment, Google is targeting iii categories: video, audio and books. Video apps, such equally those offering live news, sports or movies volition require integration with Android Television, Google TV and Cast platforms with cross device playback and sign-in integrations. Audio apps offering subscription services demand to play nicely with WearOS, Android Motorcar, Android Idiot box and Google Cast, while "premium books", audiobooks and comics should exist optimized for tablets, foldables, and Entertainment Space. Audiobooks also require Android Machine and Wear OS optimization.

Practise this, and Google will take 15% of revenue rather than the usual xxx%, but there are a few caveats. First of all, just the richest of app makers need apply, because Google has recently cutting the acquirement it takes on apps to 15% for the kickoff million dollars anyway. Secondly, Google requires a "strong Google Play rating" and "over 100,000 monthly active installs on Google Play". In other words, it seems that the visitor is actually targeting the large hitters to up support across the various Android platforms.

As Ars Technica points out, however, Google has done a pretty poor task of leading by example in this regard, which doesn't send out a great bulletin to developers open to the idea of making more Google-friendly apps. YouTube Music doesn't work on Wear Os; Google Conversation isn't on tablets, Wear Bone or Android Auto; and the Stadia Android Tv set app took 18 months to announced.

Still, if you're a media app maker pulling in huge revenue from the 3 billion or and then Android devices out there, then information technology would seem similar a no brainer to cut the fees by expanding support to other Google platforms. The question is whether this will brand consumers more inclined to consider an Android tablet or Wearable OS watch, or whether Google is just reducing its income for nix.

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Freelance contributor Alan has been writing near tech for over a decade, covering phones, drones and everything in between. Previously Deputy Editor of tech site Alphr, his words are institute all over the spider web and in the occasional magazine too. When not weighing up the pros and cons of the latest smartwatch, you'll probably find him tackling his e'er-growing games backlog. Or, more than likely, playing Spelunky for the millionth time.

Source: https://www.tomsguide.com/news/google-has-a-simple-plan-to-entice-devs-to-build-apps-for-its-entire-ecosystem

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